Sprite has been an ally of rap since 1986, when it put Kurtis Blow in a national television commercial. In 2015, the latest evolution of its Obey your Thirst® campaign tells the stories of hip-hop superstars and emerging talent with a series of documentaries made in partnership with The FADER, directed by Ben Solomon and produced by The Cinemart.

Featured artists are Drake, Nas, Vince Staples and Isaiah Rashad.